Fashion

How Amber Midthunder Got Ready for the Coach Show

amber midthunder coach spring summer 2023 show

Sharmeen Chaudhary

For her first-ever New York Fashion Week, Amber Midthunder sure picked a good show to attend. The breakout star of Hulu’s Prey, who plays a Comanche warrior onscreen, subbed in her trusty bow and arrow for a patchwork leather shoulder bag to check out the New York label’s spring 2023 collection at the Park Avenue Armory. (Which is probably a good thing, because the weapon would never make it past security.)

Like the past few seasons, Coach drew a massive crowd, including Doja Cat, Charli XCX, and Hari Nef, who recently starred in the brand’s campaign with Tom Wesselmann. And like the Instagram teasers led you to believe, none other than Lil Nas X made his runway debut, announcing his new title as global ambassador for Coach. Midthunder’s carefully chosen outfit—a lace floral minidress adorned with a bow, combat boots, and the aforementioned bag—fit in nicely with the rest of creative director Stuart Vevers’ assortment, which largely referenced the sartorial past (think: varsity sweaters and jelly sandals).

The presentation started like a movie, with choreographed vignettes of characters interacting on a New York pier, conveying the randomness and unpredictability of the city. But before that, Midthunder shared her getting-ready process for the main event. Keep scrolling to see how she styled her look.

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Every event starts with glam—it eases you into what’s to come. When I was in school, I wanted to be a makeup artist. I love the way hair and makeup is such a huge part of expression and sculpting the way I feel when I show up to a new place.

This dress is gorgeous. During my fitting for the show, I tried on several outfits; when we got to this one, it was by far the favorite.

Cute, classy, and edgy at the same time. Getting to collaborate with the Coach team on this look was such a treat.

Last-minute glam before heading out!

I love that moment when glam is finished and the dress goes on—it’s the first time you get to see it all together and it starts to finally feel real.

The Coach show is particularly exciting for me because when I was a kid, my mom always had Coach purses. It felt like a staple of hers, and it was something I definitely looked up to and coveted.

Perhaps subconsciously, Coach was also my first designer bag. It felt like the beginning of my womanhood.

All ready and on the way! Off to the Coach show…

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